4P40 Assignment #3 - Video Adaptation of an Article

The article we have chosen is taken from Vanity Fair, and is called “Tiger in the Rough”. Essentially, it describes Tiger Woods and the recent controversies surrounding him. Our video will primarily focus on the public’s perception of Tiger, and his apparent “Fall from Grace”.
Essentially, the message that would be conveyed in the film is that a Celebrities’ Fate is more or less in the hands of general public. Through the use film, pictures, and narratives – we intend to prove how, in today’s society, the population has the power and ability make and break celebrities. Using Tiger Woods as an example, we will illustrate how in light of recent controversies, domestic troubles have begun to overshadow his professional golf accomplishments and his “golden boy” flawless image. Attention will be drawn to the public’s perception of Tiger as a superior athlete (in sport), and how it has been tainted as a result of his personal life outside of sport. We feel this social phenomenon can be analyzed and discussed, using Tiger as a prime example.
The target audience for this film will be extremely broad as it will address most areas of the public domain. Topics like this are generally talked about in the newspaper, tabloids, sports sections, and radio and television news – therefore the film will be addressed towards the majority of the population who are in tune with pop culture and the media.
The purpose of the film is to display the many ways in which a celebrities’ status is often a by-product of the media and the public’s opinion. Furthermore, we wish to illustrate how quickly ones perception of an athlete/individual tends to change after an unfavourable incident or action reaches the media.
Focusing primarily on media and public reactions, we intend to use clips from various media sources (TV, radio, podcasts etc…) to convey our message; as well as utilize various internet, magazine, and newspaper findings. It was thought that the film would be structured as such - in chapter form –chronologically following the events in his life as they were portrayed in the media:

1. The emergence of a superior athlete

2. The Golden Boy

· The public’s perception of him as an athlete and as a person.

· How his previously perfect image made his controversial actions seem worse…

3. Professional Golf Career

· Contributions to the sport etc…

· Outstanding tallent

4. The incidents/Public Reaction

· Outstanding talent overlooked

· Comparison to other athletes/celebrities who have acted out.

5. The fall from Grace

· Media frenzy

· Sponsors leaving/pulled endorsements

6. The Aftermath

7. The PGA suffering

8. Rehab

· To please the public/save image..?

Ultimately, we hope that in presenting the portrayal of Tiger’s life through the media, we are able to show the ways in which regular, everyday people (influenced by the media) can have a dramatic impact on a sports figure or celebrity – even when outside of the context of their fame.